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The Collaborative Store pop up
OPEN until 25th of May
11 CALVERT AVENUE E2 SHOREDITCH
Back due to popular demand is The Collaborative Store’s second edition pop-up concept store, situated on Calvert Avenue in London’s hip Shoreditch. A place to discover an edit of niche labels, for people curious about the story behind the pieces they buy.
With an ethos of bringing together brands influenced by culture, rather than fashion trends, this is a showcase for under-the-radar emerging designers that are not widely available. Curator, Elena Todary, Director of both FL Agency and label AV London carefully sourced independent designers from all over the world, offering them a stylish temporary retail space, in some cases an exclusive in the UK. A simple contemporary interior with a touch of retro featuring pastel walls, natural wooden floors and Eames chairs.
Prices range from £5 to £350 with collections again including womenswear, accessories and interiors, while this time – menswear along with kids clothing, footwear & handmade linen toys will feature. Some designers have also created exclusive and limited edition items especially to celebrate the pop-up. The store will run themed workshops hosted by the brands and store partners over the term.